About

Hello there I’m Lucy. But everyone calls me Loose.

I’m an award-winning* Creative Director with more than 20 years’ experience working in creative advertising. I am a strong conceptual thinker, used to working across multiple platforms for global clients. Throughout my career I have been client facing and I enjoy working with clients to solve business problems with creative solutions.

I am passionate about the teams I work with, I champion my people and enjoy leading, very much with a collaborative approach. I’ve enjoyed rolling up my sleeves and helping build start-ups and worked in the big network agencies, helping win some sizeable chunks of new business along the way. 

I also enjoy creative talent spotting, I’ve run agency placement and recruitment schemes, and I designed, built and ran a creative school for Wieden + Kennedy London called WK Platform. 

I’m currently in a CD partnership with the phenomenal American, Sarah Glover.

My magical mystery tour of Adland to date includes stops at,

2021 – Present, Global Creative Director, Octagon London

Clients: Mastercard, Soul Cap, Beefeater and FIFA Women’s World Cup 2023

2019 – 2021, Creative Director, Leagas Delaney London

Clients: Patek Philippe, Royal British Legion, Investec, Modern Baker, The Dalmore.

2015 – 2018, Creative Director, Engine London

Clients: Samsung, Parkinson’s UK, BIC, Purina, Duke of Edinburgh’s Award, DCLG: Fire Kills

2012 – 2015, Freelance CD for Anomaly, AMV, R/GA, BETC, Grey and Google

Clients: Bodyform, ASOS, Johnson & Johnson, Aviva, Lego and Philadelphia

2002 – 2011 Creative Director, Wieden + Kennedy London

Clients: Nike, Honda, The Guardian, Nokia, P n G, Visit Wales, Arla, Girl Effect and Emeco

*1 Graphite, 9 Wood and 2 Yellow D&AD Pencils to date, plus a number of other awards

Loosecollier@gmail.com
07958 645787